Page 4 - Demo

4Festivals in India are not just moments of joy%u2014they are expressions of shared values, traditions and collective spirit. This festive season, the Ministry of Housing and Urban Affairs (MoHUA) is spreading a powerful message: celebrations flourish best when they are clean, green and eco-friendly. An overarching behaviour change campaign for Swachh Bharat - Swachh Aadat Se Swachh Bharat %u2013 Let us Celebrate Swachh Festivals. The focus will be behaviour change for adopting clean habits which will finally build into character and culture - Swabhav Swachhata Sanskar Swachhata. CELEBRATING SWACHH FESTIVALS From Pongal to Bihu, from Makar Sankranti to Magh Mela, the spirit of celebration is being elevated with conscious choices, eco-friendly colours, natural decorations, source segregation, composting of wet waste and creative wealth from waste innovations. Across cities and towns, citizens are embracing Swachh Aadat not as a one-time action, but as a way of life. This is not just during festivals but as a part of the lifestyle.As festive cheer fills homes, streets and public spaces, a clear message resonates nationwide: festivals and Swachhata go hand in hand. These people-led celebrations reflect the essence of a Jan Andolan, where individual responsibility and community participation come together to protect the environment. With every clean celebration, India moves closer to the goal of Garbage Free Cities under Swachh Bharat Mission%u2013Urban 2.0.In Focus