Swachh Bharat Mission-Urban

Swachh Bharat Mission-Urban

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A Digital Repository of Communication Resources

Swachh Bharat Mission – Urban 2.0 Initiative

Swachhata Behaviour Change Kosh is a digital repository of communication resources designed to inspire and enable behaviour change for a cleaner and more sustainable India. Bringing together Ideas, Creatives, Campaigns and Resources on one platform, the Kosh provides a ready-to-use collection of communication materials, innovative approaches, campaign assets and knowledge resources for States, Urban Local Bodies and other stakeholders. It aims to facilitate knowledge sharing, encourage replication of successful practices and strengthen citizen-centric communication for making Swachhata a sustained habit and a way of life.

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